Automation Rules: Put Your Inbox on Autopilot

Stop doing the same manual steps on every conversation. Automation rules run them for you.

Build a rule

When a trigger fires — new conversation, message received, no reply for N minutes, resolved, or assigned — if your conditions match (channel, keywords, business hours, first message, and more), then run actions:

• Send a message or let AI reply
• Assign to an agent or team
• Add or remove a label
• Set a status
• Notify a teammate

See what ran

An execution log shows every run with a matched/error indicator, so you can confirm a rule works or debug one that doesn't.

Find it under Settings → Automations.